When in Rome, do as the Romans
Increasing the local awareness of Zalando Privé, the Zalando outlet with daily discounts up to -75%, through an effective and relevant social media strategy especially designed for the Italian market. Developing a content strategy that would engage, inspire and retain Italian fashion lovers, with a particular focus on the generation all brands are trying to win over: the famous Gen Z. In a nutshell? Building an authentic relationship between Zalando Privé and its community. This was the brief, perfectly suited for us!
A new joy, every day
We reinterpreted the famous Italian meme “#maiunagioia” (never a joy) in a positive, funny and inclusive way thanks to a strategy based on 3 main drivers: every day there’s a deal you cannot miss, every day you will find entertainment, every day you are at the centre. With what objective? To position Zalando Privé as a fashion playground where everyone can find their daily joy, anytime, anywhere.
The revenge of the dwarves!
When you want to foster a quality, trust-based relationship with your brand community the involvement of nano and micro influencers is a winner. They speak the same language, have the same tastes and love the same brands as their followers, which makes them effective brand ambassadors, much more than many celebrities. With this strategy in mind, our in-house task force of influencer specialists selected and guided - from brief to execution - the Zalando Privé squad: a team of creators who are truly involved in the brand's storytelling and are the undisputed protagonists of feeds and stories. Discover the results of our Creativity for Humans.