A unique way to do business

When taste meets wellbeing and sustainability


Good for You, Good for the Planet

The purpose of the Barilla Group is to promote healthy and joyful food habits inspired to the Mediterranean lifestyle. This is also why the Barilla Group has identified the Double Pyramid Model, which demonstrates that the foods that we should eat more often for our wellbeing are also those that have a lower environmental impact.


Feeding the future

In order to foster dialogue and transparency, Barilla launched Barilla Insieme, a collection of stories about food and all the ingredients that guarantee that what we eat is good — for people, the planet and our communities. Barilla Insieme is a virtual meeting point between the company and consumers who can discover the Group’s commitment — from the field to the table.

The added value

A better world is possible

Over the years, the Group’s objectives have been supported by a series of domestic and international projects and initiatives with a special focus towards younger generations providing them with tools to build a better future for all. Events, contests, and educational programs were designed and developed over different media to capture any audience all over the world.

“I firmly believe that the values of honesty, trust and the ability of reaching out across diversities are essential to building strong relationships.
In Ad Store, I have found all of them and this is why our professional relationship has lasted for such a long time. Over the years I have had the chance of cooperating with a skilled and reliable team, which supports our Group in the communication of many different projects with a specific focus on Corporate Social Responsibility.”

Luca Virginio, Chief Communication and External Relations Officer - Barilla Group