Completing the sticker album is child’s play

TV & ADV spot for the launch of the 2022-2023 Panini Footballers Collection

THE CONCEPT

CHILD’S PLAY

If you’ve tried your hand at the Panini Footballer Sticker Album at least once in your life, you’ll know that completing it feels sometimes like mission impossible. But it's time to change your mind, ‘cause the 2022-2023 Collection is not at all what you’d expect as two freshly-introduced features revolutionize the world's most famous sticker album. One: the collection is much easier to complete, partly because of a reduced number of stickers to look for. Two: the sticker graphics are fully revamped, drawing inspiration from gaming. And our campaign for Panini Stickers focuses precisely on these two essential assets, to bring the brand into a setting that’s remained unexplored so far: school.

THE IDEA

A MATH CLASS LIKE NEVER BEFORE

A comedy take and surreal language take center stage in our 2022-2023 campaign for Panini along with a passionate and quite eccentric professor, a formidable math lesson, and a class made of kids who know everything about the new Footballers album. The result is a TV commercial that captures kids’ attention while making them remember the product in a fun way, but it’s also a way to bring Panini back into schools stressing on the idea of sociability that’s always been a perk of stickers.

RESULTS

Special Star for the Creative Direction

XXVII Mediastars Prize