Couch-potatoes of Italy, unite!
Emojis, grandparents, happiness, pets… In the long list of “official days” only one was missing, celebrating the accessory that embodies winter and coziness - slippers.
We bridged the gap by creating and developing, for client inblu, a multichannel campaign dedicated to Italian slipper lovers and couch-potatoes!
Who’s never dreamt of going out in their slippers?
On the 10th November we celebrated the first Italian Pantofola Day (i.e. slipper day) supported by an integrated action involving several touch-points: TV, radio, social networks, digital ads, online promos and street marketing. The big finale was an in-store activation in Europe’s largest shopping mall: “Il Centro” of Arese, Milan.
THE ADDED VALUE
Omnichannel, engagement and results
Around the “slipper day” concept we designed and developed a multi-stage and multi-platform campaign. From awareness to engagement – passing through the creatives developed for tv, radio, digital and social media to create buzz around the initiative – we landed great conversion results, with thousands of people (in their slippers) attending the big Pantofola Day Celebration Event.
people attending the in-store event
new users on the website
new fans on Facebook
views on the Facebook page
impressions on social networks