HERITAGE, CRAFTMANSHIP, FASHION, LIFESTYLE
Founded in 1929 in Bologna, a.testoni represents the excellence of Italian craftsmanship in the global world of luxury shoe and leather. Starting in 2006, an important brand repositioning was developed by taking the value of tradition, heritage and craftsmanship and making it more relevant to a contemporary luxury lifestyle.
GAME OVER FOR STATUS SYMBOLS
Every communication conveys the versatility of a.testoni’s products, which integrate functionality, style, and elegance. The focus is on the values that make the brand unique and distinctive: contemporary luxury takes the shape of freedom of movement, on the backdrop of an ever changing scenario that requires constant adaptation to new and various lifestyles.
The added value
THE STRENGTH OF THE MADE IN ITALY TO COME
a.testoni has many stories to tell. Not all have been written yet, since the best collections are yet to come. The communication objective for the last 10 years has been to show that a.testoni is constantly striving to do more and do better, creating expectation and excitement.
“The Ad Store and a.testoni have a lot in common: attention to detail, commitment to innovation and an international vision and approach. Ten years ago we started our partnership based on these foundations, which still pave our common path towards excellence.”