#ViadeiLimoni

A PR project supporting field marketing activities for Italian liquor Limoncetta

IDEA

A stroll in the best of Sorrento right in the heart of Milan

Summer 2018. Via della Spiga – Milan’s iconic home of fashion, style and elegance – takes the colors and smells of Limone di Sorrento, the best Italian lemon ever. This is the new #LemonStreet, the huge lemon garden that came to life in one of the most famous lanes in the Via Montenapoleone Fashion District.
#LemonStreet was a field activation project supported by a multi-stage PR effort whose agenda was generating brand awareness and make the Limoncetta brand viral on social media. Watch our video case study to find out more and discover the results.

RISULTATI

254

Guests (+35% rispetto ai KPI previsti)

56

Journalists and influencers

44.000

Impressions on Facebook

93.000

Impressions on Instagram

60

Press releases (+10% rispetto ai KPI previsti)