GOODNESS AND WHOLESOMENESS, ANY TIME OF THE DAY
Zwiebacks, pasta and croutons - Buitoni offers a wide range of genuine and healthy products to enjoy throughout the day — from breakfasts to afternoon snacks to midnight spaghettata. The concept revolves around the idea and communicates the brand values with a completely new approach: disruptive, playful, engaging and experiential.
The new brand strategy first involved the creation of a new identity to develop a more appealing brand image that winks to the modern social networks’ mood as well as the concepts of health and wellness. The next step was the creation of a digital platform where the brand storytelling could touch all the concepts that made the brand famous: wellbeing, taste and tradition.
THE ADDED VALUE
THE RIGHT TONE OF VOICE
The Buitoni website was completely redesigned in order to offer the user a more interactive navigation experience. Buitoni’s products change based on the time of the day, thus strengthening the core communication concept. Also on the social channels, the editorial plan was strongly connected to different times of the day so as to engage, inform, and entertain the fan base with playful and funny contents, while not forgetting the professionalism and reliability of a company with a long tradition in the food sector.