POWERPOINT & TAKEAWAY FOOD, THE ART OF PRESENTATION DESIGN
In our profession, presentations are the core of our work and the way we present, visually, verbally and physically, is key to our job. A presentation is our face, the frontline of what we’re selling, no matter if it’s a budget, a brand strategy, creative stuff or a social media editorial plan. Even the tiniest and least important project deserves to be presented properly.
Art & Creativity
Art and Creativity is what every advertising agency should posses to grab that seat at the Cannes Lions, that Pencil or Giraffe award. It’s the heartbeat of advertising and branding. It’s amazing what a simple looking brainstorm session can wrought. There are some simple steps that I devised with a colleague, Ms Mwanza Mpepo to tackle every brief that comes to the agency. I see ad agencies as doctors who come up with diagnosis for different “communication diseases”.
Qui in The Ad Store pensiamo che la comunicazione debba accogliere una dimensione più umana. Applichiamo questo credo al nostro team, ai nostri clienti, ai partner e nelle comunità in cui lavoriamo.