Il Kit della Merenda

Brand identity, packaging, ADV, social campaign


Parmacotto, Ritter Sport and Yoga: the snack is served!

For Parmacotto, which invented the first snack combining a perfect mix of sweet and savoury, we created “The Snack Kit” - a sparkling, sassy, lively brand identity specifically designed for children. By conveying the idea of a snack that is complete with everything kids need for a super break time, this name makes mums and dads feel at ease. The message is supported by genuine storytelling, exactly like the Snack Kit!