BRIEF & AGENCY ASSIGNMENT
Rethinking disease, together.
Theras - a company specialized in the development of technologies and services for the management of diabetes, chronic pain, and obesity - approached us with a challenge that is as sensitive as it is necessary in today's social context: a campaign that will increase awareness of chronic pain and facilitate contact between patients and pain therapy specialists.
The main goal was to generate authentic and deep engagement with patients, breaking down the wall of indifference. The campaign was conceived to educate everyone on the subject of chronic pain, a condition that is too often underestimated or unrecognized.
CONCEPT
Ascoltiamo il tuo dolore
“It's just stress.” “You got nothing.” “It will go away.” Those who suffer from chronic pain often hear these phrases. Because pain, when it doesn't have a name, is minimized. Ignored. Underestimated. And those who live with it every day feel isolated, disbelieved, and misunderstood.
“We Listen to Your Pain” gives a voice to all those phrases that chronic pain sufferers have been hearing for years and it twists them. Because the real enemy isn't just the pain itself. It's not having anyone who takes it seriously. The objective? To create identification, break the silence, and lead the patient to take a new step: speaking with an algologist, the pain therapy specialist.
CAMPAIGN
Un approccio conversazionale: digital advertising, landing page e flyer
We designed and developed a dedicated landing page: a secure digital space where the patient is not just a passive user. Here, people can access clear information and, through few intuitive steps, find their way to specialized centers and pain therapy professionals.
To guarantee the amplification of the message, we also planned a multi-platform campaign designed to maximize reach, relevance, and conversions, with specific objectives for each channel and audience type. We used Meta channels to generate awareness by creating a direct first contact with patients, Google to intercept active user search intent by providing immediate answers, and LinkedIn for the community of healthcare professionals.
Results
4.1M total impressions from Google and Meta ads (+174% vs KPI)
4k acquired leads tracked from Google and Meta ads (+344% vs KPI)
1.8k total impressions related to LinkedIn ads
3.9k total clicks related to LinkedIn ads
* data refers to a 6-week campaign.
