Design Thinking: the human-centered approach to business
Design Thinking is an incredibly popular buzzword. Brands such as Google or Apple have adopted this methodology. But what it is exactly and why it is becoming so popular?
The importance of a consumer-centric communication strategy
Today, the efficiency of a communication campaign is measured by its ability to create continuous exchange and emotional engagement with the consumer. How? Read this article to discover more.
We at The Ad Store think that communication should embrace a more human dimension. We apply this credo to our team, our clients, partners, and the communities where we operate.