PHASE 1
Captain Birdseye sails into the world of comics
Not even all the grains of salt in the sea could count the countless adventures of Captain Birdseye (or Capitan Findus in Italian), the legendary icon behind the beloved Findus fish sticks. The latest of these exploits saw the Captain starring in a series of comics created in collaboration with the International School of Comics, one of Italy’s most prestigious schools for nurturing creative talent. The initiative involved 30 emerging artists: students and alumni, invited to reinterpret the Captain’s adventures, producing unique and original stories.
How did it all turn out?
PHASE 2
Limited edition & consumer activation
The 5 finalists, selected by an exceptional jury led by the award-winning comic artist Giuseppe Camuncoli, transformed their illustrations into a limited edition: 5 exclusive packages featuring an excerpt from the comic strip and a brand-new reinterpretation of the Captain’s logo. Here, consumers played a key role, voting for their favorite adventure and crowning the final winner, who was announced and celebrated during Lucca Comics & Games 2025.
PHASE 3
Capitan Findus @ Lucca Comics & Games
An immersive hub was created with a packed schedule of activities: from the winner’s award ceremony to live drawing sessions with the 5 finalists, cartography workshops to create personalized treasure maps, a treasure hunt across the streets of Lucca, a cosplay contest for Captain Birdseye fans, and countless exclusive goodies that were snapped up in no time.
